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Story of the SuperEar


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Formed in 1981 to research non-toxic forms of pest control, Sonic Technology and its founders confirmed that high-frequency ultrasound could be used as a behavior modification technique to repel rats and mice from an area.  The result of that research was the PestChaser® ultrasonic rodent repeller, also referred to as an electronic rodent repeller, which was introduced the following year.  In the ensuing decades, despite knock-offs and attempts at imitations by competitors, millions of PestChasers® were sold and successfully used to repel rodents around the world.  Six years after the PestChaser® line was sold to Woodstream Corp., Sonic completed its non-compete period and again began manufacturing rodent repellers.  These new rodent repellers, manufactured to the same exacting specifications as the originals and marketed under the Innovative Technology brand, offer the same or greater efficacy and new, improved, more modern designs.


Over the past 3 decades Sonic has introduced a variety of dependable products including the successful SuperEar®  and SuperEarPlus® lines of Personal Sound Amplifiers.  The SuperEar has been embraced by customers with mild to moderate hearing loss, as well as assisted living and long term care social workers, speech and occupational therapists, and hospital nurses.  Appreciated for its simplicity, price and quality amplification, the SuperEar was prominently featured in training by the Centers for Medicare and Medicaid Services. Other popular products include the BugBuster Battery Powered Insect Vacuum and the ElectroSensor™ a hand-held Electro Magnetic Field Detector (or gauss meter) used by professionals and homeowners to detect potentially dangerous sources of EMFs, as well as by paranormal investigators and ghost hunters.


Sonic Technology will continue to refine and improve its products…and back them with personal service, value, honesty and integrity.  That was our mission in 1981 and it remains our corporate focus today. 

The SuperEar® Story


Soon after starting Sonic Technology in 1981 with a focus on sound-based products, Sonic's founders recognized the need for, and championed the development of, a reasonably-priced, simple-to-operate personal sound amplifier.  The design and engineering team responded with the SuperEar, a quality product that met all of the requirements of the marketplace.

Initially, Sonic Technology recognized two major targets: bird watchers and other naturalists, and the healthcare industry.  Later, additional niche markets opened up, including spy and surveillance stores. But it soon became clear that the bulk of sales were flowing from two important sources: the healthcare industry, including hospitals, skilled nursing facilities and assisted care facilities; and individual consumers with mild-to-moderate hearing impairments.  Through diligent efforts and a quality product, sales of the SuperEar grew.


In 1990, Congress passed the Americans with Disabilities Act, which among other things required hospitals, libraries, courts and other public facilities to provide Assistive Listening Devices to those with hearing disabilities. The SuperEar, meeting the requirements of a moderately-priced, ADA compliant amplifier, experienced a sales surge.  Another high market demand came in 2010, when the Centers for Medicare and Medicaid Services mandated that nursing facilities accepting Medicare or Medicaid patients must also offer Assistive Listening Devices to their residents.


CMS was so impressed with the performance of the SuperEar as the ideal amplifier for this purpose, they prominently displayed the unit in use during their MDS 3.0 training Video for Interviewing Vulnerable elders.  Quickly,  the staffs of  Assisted Care and Skilled Nursing facilities recognized the value and importance of improved communications with their residents. Missed diagnosis due to lack of hearing and understanding dropped dramatically.

Today, after 3 decades in the market, this mature product has proven its versatility, quality and value.  Others have tried...and failed...to copy the SuperEar and its success.  It is estimated that nearly one million units have been sold, bringing better sound back into the lives of hundreds of thousands of people worldwide.

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Sonic Technology 100% Satisfaction GuaranteedCustomer Satisfaction Guarantee: Our Promise to You... 

If you are not completely satisfied with our product, contact us within 30 days, toll-free at

1-800-247-5548 Mon - Thurs 9am -5pm EDT or email us at sales@sonictechnology.com .


Most issues can be resolved by phone or email.  Thirty-day money back guarantee on most products. Personal items such as conductive gloves, belts, and electrode pads are guaranteed against manufacturer defects however, are not returnable for refund.


Refunds: In the event that a refund is necessary, we will gladly issue your refund for the purchase price of the product. Shipping charges are not refundable, however we never charge a restocking fee.


Third-Party Purchases: If you have purchased your product through a source other than Sonic Technology, you may need to coordinate the return with that source and according to their product return policy. Please make sure to review the source's return policy before making your purchase decision.


Returns: You determine that you need to return your product,  please contact us so that we may provide you return instructions.


Questions? - We are HERE to HELP

Email: General Information, Sales & Customer Support: sales@sonictechnology.com

Please call us toll-free (800) 247-5548 Monday thru Thursday 9am - 5pm EDT

Contact Information

Sonic Technology Products, Inc. USA
P.O. Box 539
Grass Valley, CA 95945-0539


CEO DIRECT LINE: (530) 478-1681 (PST)


2005 Sonic Technology Products  All Rights Reserved.